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In the News: Fox Business News Small Business Big Ideas Featuring Jeff Hyman

Tracey Brynes, of Fox Business News, interviews Jeff Hyman, Retrofit CEO, on the segment "Small Business, Big Ideas". Jeff discusses how the Retrofit program was built for the corporate market and busy professionals. He also discusses how businesses can benefit from the program by reducing healthcare costs.

Video Transcription

Tracy: All right. In today's small business big ideas a weight loss company that helps busy people get in shape with a little help with technology. Our next guest tripled his work force in the last year and signed up big companies like Walgreens and the NFL Players Association. Joining us now Jeff Hyman, CEO of Retrofit.

Now Jeff, you got to tell everybody, you sort of had a weight problem before this whole thing started, right? Because I know you've been starting companies for a while now, you're good at that. The weight loss thing though you were struggling with, right?

Jeff: I was. Like most Americans I had gained about a pound and a half a year from the time I turned 30. So it kind of crept up on me over the years, like it does so many Americans, and I was inspired enough to start a company.

Tracy: Okay. And what's interesting to me is that it's using technology. You don't have to go to a gym. You talk to people on Skype. It kind of almost sounds like the perfect help for corporate America because we're all so darn busy.

Jeff: So Retrofit is the first program specifically created just for the corporate market for busy professionals. So just like me I traveled, I was living out of hotels, eating at the airport, things that are just really, really hard to do when you're trying to maintain a healthy lifestyle. So each of our clients gets their own team that effectively gives them private lessons. They meet with their own registered dietician via Skype video conference. They get their own behavior coach to address the mindset aspects of weight loss, and their own exercise physiologist, and that team helps guide them through the whole process.

Tracy: All for a monthly fee, anywhere from about $150 up, depending on how long you sign up for. And now you're signing corporations up to do this too, right? So does that mean these corporations, like Walgreens, are subsidizing?

Jeff: Yeah. So many companies are starting to actually subsidize the program. So people can ask their HR department, "Do you actually subsidize weight loss programs," and increasingly the answer is becoming yes, because the biggest health care component that a company can choose to reduce their health care cost is weight loss.

Tracy: Sure.

Jeff: It drives 53 different diseases.

Tracy: And I love the notion that half your clients are men because men don't want to deal with group meetings. I mean, the truth is women don't want to deal with them most of the time either. But men don't want get out there, right? They just want to get it done. Anybody that's been in the fitness world knows it's 75% diet.

Jeff: That's right, Tracy. So we've met with a lot of men, and what they basically said is, "Look, I don't have an interest in going to group lessons." So we decided to invent private lessons, and the Internet is just an amazing in technology to do that. Skype video conference becomes the platform. We give each of our clients two wireless tracking devices. We give them a Wi-Fi scale. They step on that scale in their bathroom, and it sends us the data instantly so we can actually track their progress.

Tracy: That's so cool.

Jeff: It's really amazing. We also give them a wireless tracker that tracks their steps per day and their miles per day and even how they sleep. So it creates just a totally new kind of way of losing weight.

Tracy: A whole new look on Big Brother watching you too, I guess, but nevertheless there's a lot of people out there that think this is pretty cool because you got a $8 million investment from venture capitalists. Haven't you?

Jeff: We did. We've raised about $10 million in total. Our last round that we recently closed was $8 million in venture capital. I think VCs are waking up to the opportunity of technology-enabled health care services that promise to just change the health care landscape, especially with Obama Care and with the reality that companies just have to get their arms around their health care cost, and weight loss is the fastest way to do it.

Tracy: Sure is. And preventative care, which was not in Obama Care is exactly what your company is trying to do. Jeff Hyman with Retrofit. Thank you very much, sir.

Jeff: Thank you Tracy, I appreciate it.

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